Engine - Oil Advertisement For 5W-30
85olds5SUBJECT ENGINE OIL ADVERTISEMENT NUMBER: 85-I-17
MODELS/YEARS DATE: Feb. 14, 1985
ALL MODELS SECTION: 0
For your information, the advertisement shown on the reverse side explains how to select the proper engine oil and emphasizes the use of SAE 5W-30 oil. This advertisement has appeared in news publications nationally as part of General Motors continuing customer information ad series.
The specific publications carrying this advertisement and the release schedule is shown below:
Publication Issue On Sale
Mass Consumer
TIME 01/14 01/07
NEWSWEEK 01/21 01/14
U.S. NEWS 01/14 01/07
READER'S DIGEST Feb. 01/25
Decision Makers
BROADCASTING 01/14 01/14
COLUMBIA JOURNALISM
REVIEW Feb. 02/01
COMMUNICATOR Feb. 02/01
EDITOR & PUBLISHER 02/12 01/12
NATIONAL JOURNAL 01/26 01/26
PUB. AUXILIARY 01/14 01/14
QUILL Feb. 02/01
ROLL CALL 01/31 01/31
WASH.. JOURNALISM REVIEW
Regional Emphasis - Washington D.C.
THE DIAL-WASH DC Feb. 02/01
WASHINGTONIAN Feb. 02/01
Publication Issue On Sale
Auto Enthusiasts
MOTOR TREND Feb. 02/01
CAR & DRIVER Feb. 02/01
Heavy Oil Consumers
OUTDOOR LIFE Feb. 02/01
SPORTS AFIELD Feb. 02/01
POPULAR MECHANICS Feb. 02/01
POPULAR SCIENCE Feb. 02/01
National Newspapers
WALL STREET JOUR. 01/14 01/14
NEW YORK TIMES 01/14 01/14
WASHINGTON POST 01/14 01/14
USA TODAY 01/14 01/14
It is anticipated that this advertisement will increase the demand for 5W-30 engine oil. All Oldsmobile dealerships should stock and use 5W-30 oils where applicable. The Goodwrench line of oils available from your local Parts Distribution Center includes the 5W-30 viscosity.